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How Gundam Wing Became a Global Phenomenon

Note: This is a repost of an article I originally wrote for Crunchyroll. Check my writer profile to see my latest articles.


To celebrate the 38th anniversary of the original Mobile Suit Gundam series, Crunchyroll has recently added some classic Gundam titles to its catalog. Let’s take this opportunity to look back on Mobile Suit Gundam Wing, the show that ignited the West’s love affair with Gundam. You may be surprised at how many convenient factors lined up in both the original Japanese context and the international distribution process that helped pave the way for Wing’s success.

Wing 1
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The Evolution of the Word “Otaku”

Note: This is a repost of a series of articles I originally wrote for Crunchyroll (1, 2, 3). Check my writer profile to see my latest articles.


Otaku is a word that seems deceptively straightforward at first glance. Adopted into the Oxford English Dictionary in 2007, it is defined as follows:

(In Japan) a young person who is obsessed with computers or particular aspects of popular culture to the detriment of their social skills.

It is notable that the dictionary definition includes the negative perceptions surrounding the word. According to the OED, the otaku is “obsessed” and lacks “social skills.” This description is essentially no different from the columnist Akio Nakamori’s use of the word “bizarre” (異様) when he defined otaku as a label in 1983. While it has become more socially acceptable to identify as an otaku these days, it still retains an air of eccentricity.

kirino

One could argue that this is very much the point of adopting it as a loan word—otaku captures a nuance that “geek” or “fan” can’t quite muster. But adopting loan words from another culture is not a simple copy-and-paste process. Otaku has transformed significantly on its Journey to the West (ahem), a sure indication that the meaning of the word was contentious to begin with.

And that’s the theme of this week’s Found in Translation column. Translation is not a simple additive or subtractive process. By its very nature it is both transformative and elusive, a constant reminder that words may not always mean what we assume they mean at first glance.

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Gundam is Ridiculous: A Post about Unicorns and Iron-blooded Orphans

Gundam is ridiculous. The first Mobile Suit Gundam (1979) is known for pioneering the Real Robot genre of mecha: SERIOUS BUSINESS anti-war stories that also happen to feature giant robots waving beam swords in space.

And also shirtless pretty boys

And also shirtless pretty boys. YEAAAAAAH BABY

Now, having stated the obvious, I’m not actually sure how I feel about this. I haven’t seen that many Gundam series (yet), but I’m getting the impression that this is a very hit-and-miss franchise.

You see, there’s a contradiction at the heart of Gundam.

Disclaimer: I can only comment on the Gundam shows I’ve actually seen, which is mostly just AU Gundam (Wing, Seed, 00. Don’t take this post as reflective of UC Gundam, or even Gundam as a whole.

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