Posted by Frog-kun
He never actually uses the word “meme”, but when he talks about the “dark energy” of fandom, we can be fairly certain that he is talking about the same processes which turn images, videos and catchphrases into memes. Memes turn viral when they are shared around by people; they transcend geographical borders and even language barriers. They are easily adapted and rewritten to fit different contexts, and they rely on social connections to thrive.
The Soul of Anime (2013) could easily be called The Soul of Memes.